Flavors of Mie: Unveiling the Delights of Matsusaka Beef

Venturing into Mie Prefecture, we uncovered the culinary marvel of Matsusaka beef at Gyugin Honten—a historic restaurant founded in 1902. Join us on a flavorful odyssey through the richness and tradition of one of Japan's top beef brands.

Written by Kelly Morita

-Table of Contents-

・Gyugin Honten

・Matsusaka Beef

・Ethical Sourcing

・An Eye for Hospitality

・Wrap-up

・Information

Embarking on a gastronomic journey to Mie Prefecture in Japan, we set our sights on the renowned Matsusaka beef, one of the country's three major beef brands celebrated for its exquisite taste and health benefits. Our destination was Gyugin Honten, a time-honored restaurant nestled in the heart of Matsusaka.

Gyugin Honten

Guided by Mr. Kobayashi, the fourth-generation proprietor, we delved into the history of Matsusaka beef, a culinary gem cherished nationwide. Gyugin Honten, established in 1902, stands as a testament to the commitment to preserving the authentic flavor of Matsusaka beef. Interestingly, one of the restaurant's founders was a former sumo wrestler, and the walls adorned with captivating photos of sumo wrestlers added a unique touch to the dining experience.

A testament to the restaurant's careful selection

As we entered Gyugin Honten, we were greeted by an atmosphere steeped in tradition and culinary excellence. The restaurant, a recipient of multiple awards and featured in the Michelin Mie Guidebook in 2019, has upheld its dedication to delivering the highest grade of Matsusaka beef to its patrons.

Matsusaka Beef

The Matsusaka beef served at Gyugin Honten is carefully selected to ensure unparalleled quality. The rich marbling of unsaturated fatty acids, particularly oleic acid, not only contributes to the beef's succulence but is also considered beneficial for both beauty and health—a delightful bonus for any food enthusiast. The marbled fat has such a low melting point that it cannot be handled too much and proves challenging for the chef to prepare as it will melt with the heat of their hands hard to prepare.

Our choice of the day was mizutaki, presented in the form of the popular shabu-shabu. The thick slices of Matsusaka beef were elegantly passed through steaming hot water, accompanied by two delectable sauces: a sesame sauce and ponzu with a delightful citrus twist. The beef, true to its reputation, melted in our mouths, leaving behind an unforgettable symphony of flavors.

Mouthwatering Matsusaka beef

The aroma adds to the anticipation of the very first bite

Besides the delicious shabu-shabu we had that day, we also got to savor other dishes like sukiyaki, grilled items, and Shiochiri-nabe (a light soy-based hot pot.)

At Gyugin Honten, there is an emphasis on the true taste of Matsusaka beef, they use carefully selected Matsusaka beef sourced from contracted farmers in every dish. These farmers feed and raise the cattle in the traditional way, preserving its authentic flavor.

While taking in the nostalgic atmosphere of Gyugin Honten, you can feel the love of the farmers, chefs, staff, and the many people who enjoy it. This collective affection ensures the deliciousness of Matsusaka beef is upheld. It's a realization that Matsusaka beef isn't just a popular taste; it's a culinary tradition.

Great care is taken in the presentation

Each piece is carefully prepared

With mouthwatering results

Ethical Sourcing

The farmers responsible for crafting Matsusaka beef have a unique approach, treating their cattle as cherished members of the family. It's a blend of humor and sadness, knowing that these cows are not just livestock, but creatures raised with love and daily conversations. Yes, it’s true, to my surprise, farmers even NAME their cattle. Farmers raise their cattle in as stress-free an environment as possible, talking with them, and giving them massages.

Learning about the restaurant's history

Mr. Kobayashi, the fourth-generation proprietor

Gyugin Honten's historic charm is amplified by the fact that the restaurant building was once a Japanese inn. The inn was renovated, and the store first opened in 1902. The blend of traditional aesthetics and culinary mastery creates an ambiance that resonates with the rich history of Matsusaka.

A staircase leading deeper into the inn.

An Eye for Hospitality

Steeped in nostalgia the restaurant's historic charm becomes a backdrop to the exceptional Matsusaka beef experience. Catering to visitors from countries like China, the USA, as well as European nations, they work to accommodate the needs of their guests even vegetarians' upon request. Gyugin Honten sources its ingredients locally, ensuring the natural and delicious flavors that only seasonal vegetables can bring, and aligning with contemporary health-conscious preferences. Gyugin Honten stands as a culinary haven where history, culture, and unparalleled beef unite for an unforgettable dining spectacle.

Wrap-up

A testament to its global allure, Gyugin Honten attracts visitors from around the world eager to savor the perfection of Matsusaka beef. As we concluded our meal, we left with not just satisfied taste buds but also a profound appreciation for the artistry and passion that goes into every aspect of Matsusaka beef at Gyugin Honten. This culinary odyssey was a celebration of tradition, excellence, and the enduring legacy of Matsusaka beef in the heart of Mie Prefecture.