Gozaisho Ski Resort- full of smiles of children. Going into a spacious silver world just by a ropeway ride !

Skiing is simply the best winter sport! Have you ever thought of enjoying an easy but enjoyable skiing experience in Japan? Gozaisho Ski Resort is simply the best, easily accessible spot to fulfill your dream. Wonderful views from the ropeway!...

If you want to eat all-you-want oysters, then you must visit Uramura in Toba City! Let's go to enjoy the winter delicacy "Oyster" with your stomach full !

Have you ever wished to eat a stomachful of fresh oysters? In the Uramura area of Toba City, there are plenty of restaurants all over the area offering oysters for all-you-can-eat! Uramura area, which is often called "Oyster Road", is ...

Get to know the essence of bonito flakes, an indispensable ingredient in Japanese cuisine

Japanese food is attracting worldwide attention for its health benefits, and “dashi” is indispensable to its flavor. Dashi is usually made from dried kelp or dried bonito flakes. This time, we visited a long-established store in Mie that makes kat...

Matsusaka Beef via Conveyor Belt at Isshoubin! Japan's "Top Three" Wagyu Brands — Specifically Matsusaka Beef

There is only one other name in beef that one may dare utter in the presence of a god like Kobe: Matsusaka! Matsusaka cattle go through a very unique process to produce the highest-quality beef possible. Isshoubin has the same appeal as other yaki...

Family Farm Fun at Mokumoku in Mie

Why not try something totally different and great for all ages? When travelers come to Japan there is the list of must do’s, temples, sushi, samurai history– but sometimes the biggest memory makers will be something totally unexpected. I had a cha...

The ama-san (female divers) house “Hachimankamado” is a popular spot among foreign tourists in where you can be amazed by the precise experience of meeting traditional Japanese female divers.

An ama-san (female divers) house in where real, true ama-sans grill fresh seafood right in front of you. It’s a popular spot for foreign tourists, and a place at where you can be amazed by the precise experience of meeting real ama-sans while enjo...

Let’s experience life in Japan’s countryside and taste brand Wagyu beef in the natural and green Taiki Town. How about making it your second hometown?

"Farm Stay" is a program for visitors to stay and experience life in Japan’s countryside while enjoying the nature of Japan. The inn introduced this time is located at "Taiki Town, the best hometown village in Japan”, where visit...

Sizzling hot, wire-net grilled seafood is so delicious! Let's go to try the Amagoya (woman divers hut) experience!

Do you know what "Ama" is? Ama is a woman who dives into the sea and catches shellfish or seaweeds. Women divers are registered as Japan's Intangible Cultural Heritage and there are only a few places in Japan where there are women d...

Savoring the Sea, Sky and Delicious Mandarin Oranges in Kumano, Mie

Along the seaside region of Kumano in Mie there is a wealth of nature, deep history, breathtaking beauty and delicious memories to be made. The Mihama coastline is stunning and the mountains are full of hidden wonders. Then of course there is the...

Visiting Mie with your family: Experience the beauty and charm of life by the sea

As an island nation, Japan has many beautiful coastal areas where visitors can learn about the diverse creatures in the ocean, eat delicious seafood and enjoy hands-on tourism activities. Mie Prefecture offers tourists an incredible range of exper...

Ryofuso Ryokan - A Cave of Wonders!

Have you ever dined or taken a bath in a cave? Now you can! At Ryofuso Ryokan Hotel, you can enjoy a unique dining experience and a bathing experience like no other! Don’t worry - these two experiences don’t happen at the same time!

Chichukai Mura - Your Spanish Vacaciones in Japan

Come visit Shima Mediterranean Village in southeastern Mie Prefecture for an elegant Spanish-style getaway that is both relaxing and thrilling at the same time. As a day guest, you can enjoy activities such as tile art, fishing, and cruising, rel...

A change of pace in the daily life of a matcha farmer. You can enjoy a leisurely countryside experience at Kabusecha Cafe.

Suizawa-cho is located at the backroom of Yokkaichi city, called an industrial city, at the foot of Mt.Suzuka, and has Miyazuma Gorge, a scenic spot, writen by Sarumaru no Taifu, on the series Hyakunin Isshu. Kabusecha, produced in Mie prefecture...

Enter the non-verbal world of Cafe Torinkan and heighten your senses

Cafe Torinkan offers a unique environment to enjoy a coffee, eat sweets and share your creative spirit. The cafe is located in a former primary school that has retained most of its charm and feels like a living museum of traditional Japanese educa...

MIKISATO BEACH KAYAKING AND SHRINE PILGRIMAGE - Follow the Ancient Path of Edo Period Pilgrims by Kayak to Beautiful Asuka Shrine

Mikisato beach is a stretch of beautiful white sand that slopes into the clear blue waters of Kata Bay in Mie Prefecture. The protected waters of the bay are perfect for open water kayaking and, with the help of a guide, can be navigated by beginn...

Eating dinner at the Hinakaya restaurant, which is an old historic house that is surrounded by beautiful mountains and a river.

"Hinakaya" is a restaurant located in the beautiful countryside of Miyagawa, which is the clearest stream in Japan. This is a place to eat traditional Japanese food in the beautiful Japanese nature and it was awarded a Michelin star. The...

Wrapped in a Kimono, surrounded by history.

Tsu City’s Isshinden is Japan’s forgotten treasure. Once a major thoroughfare town, Isshinden is home to several important artifacts.Wear a rental kimono for a fun tour and photo shoot!

A Day with the AMA san ～Ama Hut SATOUMIAN～

Spend a day with the AMA san and learn about the food they catch and some of the crafts they make from pearls, and see the beautiful area where they work.

Katsuo No Tenpaku, Katsuo Ibushi Goya in Shima city Mie prefecture, Bonito flakes with a one of a kind story.

Meticulous production process, historical significance, spiritual weight, unique connection to the region, and delicious taste “katsuobushi”!

Licking your lips over the branded "Matsusaka Beef" at the home of Matsusaka beef

When you travel to Mie Prefecture, you cannot miss Matsusaka beef. Matsusa beef is known as a brand beef as good as Kobe beef among Japanese. Selected cattles of excellent breed are raised slowly taking a long time and consequently marbling is...