Tsuitachi-mochi in Mie: Lucky charms made just once a year

On the first day of each month, before the dawn's first light, the area around Akafuku Honten (main store) is very crowded with people. What are they all waiting for? The famous Tsuitachi-mochi, of course!

Matsusaka City and Momen：The Hottest Styles of the Japan of Yore Never Go Out of Fashion! Try on the Elegant Attire Made of Matsusaka Momen

We’re here to talk about “momen”. This is the extremely high quality cloth that really put Matsusaka on the map ages ago. We’ll tell you everything you need to know concerning momen. You can get suited up in a classic striped momen kimono.

Enjoy outdoor activities in Kiho Town!

Discovering sacred and spiritual sites, being astonished by the marvels of Japanese cuisine, or enjoying the peacefulness of the countryside make a trip to Japan such a unique experience. But what about adding some thrills to your next journey? Mi...

Mt. Gozaisho— A snow paradise with fun for young and old

Mt. Gozaisho, located in the northern part of Mie Prefecture, is a wonderful place to visit during any season throughout the year. But the wintertime is my favorite and it would seem the same for many other outdoor enthusiasts.

Akame 48 Waterfalls：A group of beautiful waterfalls preserved by the locals

The Akame ravine in Mie Prefecture is well known for two reasons, having a large number of spectacular waterfalls and being the ancient ninja training ground in feudal Japan. Every season offers a different experience for visitors to the Akame 48 ...

The Spiritual Majesty of Ise Jingu： It’s the soul of Japan.

Ise Jingu is the most important Jingu in Japan. It’s here, among gigantic, old trees that Amaterasu-Omikami, the greatest of the kami(Shinto-deities), ancestor of the Imperial family, is permanently enshrined. It is a very spiritual place and the ...

Kumiko, the Art of Wood Joinery and Design, Carrying on Tradition to the Present

This year marks the 90th anniversary of the establishment of Sashikan Tategu Kogei, which was founded in October 1932 in Komono Town, Mie Prefecture. Kanbe Kuroda, the first generation of the company, started running a “Sashimono-ya,” and gave the...

Be Amazed by the Prehistoric Natural Beauty of Dorokyo Gorge

Doro Gorge (Dorokyo), also known as “Doro-haccho”, is located in the spectacular Yoshino-Kumano National Park where the borders of Mie, Nara and Wakayama Prefectures meet. The pristine forests, towering cliffs and bright blue-green waters of the g...

Hands-on Pearl Harvesting at the Pearl Workshop: Shinju no Sato

Pearl Workshop Shinju no Sato is located in a an offshoot of Ago Bay, in Shima, Mie Prefecture. Shima juts out into the Pacific Ocean, but the land around the bay protects it from typhoons, making it a great environment for Akoya oysters. This is ...

Matsusaka Beef via Conveyor Belt at Isshoubin! Japan's "Top Three" Wagyu Brands — Specifically Matsusaka Beef

There is only one other name in beef that one may dare utter in the presence of a god like Kobe: Matsusaka! Matsusaka cattle go through a very unique process to produce the highest-quality beef possible. Isshoubin has the same appeal as other yaki...

Let's play with your family! An acquisitive journey of visiting theme parks.

An acquisitive course for family to go on a theme-park-hopping and play fully. It is a course with variety of entertainment such as amusement parks, outlet malls, flower gardens, illuminations, picking strawberries, and circuits.

Family Farm Fun at Mokumoku in Mie

Why not try something totally different and great for all ages? When travelers come to Japan there is the list of must do’s, temples, sushi, samurai history– but sometimes the biggest memory makers will be something totally unexpected. I had a cha...

ABOUT THE AMA, HISTORY, WORK, CULTURE OF AMA DIVERS. ｜INTRODUCTION OF AMA TOURIST SPOTS IN MIE PREFECTURE.

Ama diving is a traditional form of skin-diving in Japan. It has a long history, and the traditional skin-diving skill of ama is acknowledged and designated as an intangible cultural heritage of Mie Prefecture.

Explore Matsusaka’s Edo Period merchant houses and castle ruins in a kimono

Matsusaka is a city in Mie Prefecture where visitors can eat the famous local beef, see ancient castle ruins, learn about the area’s history at inviting museums and explore Edo Period（1603-1868） merchant shops while wearing traditional clothing....

Brighten Up the Evening with Yokkaichi City’s Nightlife

Yokkaichi City sits on the edge of Ise Bay, teeming with seafood and surrounded with bright city lights. The gateway to the many natural and spiritual wonders of Mie Prefecture, the city itself makes for a dazzling destination to satisfy sightseer...

Tsu Airport Line: A high-speed solution for travelling to Mie Prefecture!

When you visit Mie Prefecture via Chubu Centrair International Airport, you are probably thinking about taking the train through Nagoya and then down through Mie Prefecture. But why not take the Tsu Airport Line, a high-speed ferry that runs direc...

The ama-san (female divers) house “Hachimankamado” is a popular spot among foreign tourists in where you can be amazed by the precise experience of meeting traditional Japanese female divers.

An ama-san (female divers) house in where real, true ama-sans grill fresh seafood right in front of you. It’s a popular spot for foreign tourists, and a place at where you can be amazed by the precise experience of meeting real ama-sans while enjo...

Let’s experience life in Japan’s countryside and taste brand Wagyu beef in the natural and green Taiki Town. How about making it your second hometown?

"Farm Stay" is a program for visitors to stay and experience life in Japan’s countryside while enjoying the nature of Japan. The inn introduced this time is located at "Taiki Town, the best hometown village in Japan”, where visit...

The 2 selections of the "Spectacular View of the Ume in Mie" which is beautiful and romantic

During the end of February to the end of March, we know that the Spring has come when the plum flowers bloom. Also in Mie Prefecture, the beautiful pink flowers of plum bloom and color the bottom of Suzuka Mountains. Inabe-city Agricultural Park...

After visiting Ise Jingu, enjoy Okage-yokocho walk

After visiting Ise Jingu, enjoy taking a walk at "Mukashi-machi" (old townscape). Along the stone paving on the bank of Isuzu-gawa river starting from the Ujibashi bridge at the entrance to the Naiku (Toyo-uke Daijingu) of Ise Jingu, y...