Akafuku 赤福

Housed inside an ancient kiritsuma-zukuri-style (gable roof) structure with a gold sign indicating its establishment in 1707, this store preserves traditional tastes and atmosphere with its large red kama stove in the storefront. The three lines formed in the sweet bean paste represent the clear streams of the Isuzu River, while the white mochi rice cakes represent the pebbles on the riverbed.
〒516-0025 伊勢市宇治中之切町26
Official website
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Online reviews (TripAdvisor)
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One box (contains 8 pieces): ¥760 (tax included). Other selections also available.
Access by public transportation
Approx. 15 minutes by bus from Iseshi Station or Kintetsu Ujiyamada Station to Jingu Kaikan-mae bus stop

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